Who We Are
Who We Are & Our Vision
Rocky Mountain Adventure Tours is a locally owned and family-operated adventure tour company headquartered in Exshaw, Alberta, in the heart of the Bow Valley. From our base between Canmore and Banff, we guide guests throughout Banff National Park, Canmore, Kananaskis, Lake Louise, and destinations across the Canadian Rockies. We are proud to share the extraordinary mountain landscapes we call home with visitors from around the world.
Our vision is to provide every guest with a safe, personalized, and truly unforgettable experience in the Canadian Rockies. We bring that vision to life through a team of passionate, certified, and highly experienced guides. With thousands of successful departures in the Rockies and beyond, our guides bring extensive local knowledge and expertise developed through years in the field. Their connection to the mountains and commitment to each guest ensure that every adventure is not only safe, but also rich in knowledge, discovery, and meaningful connection to the places you explore.
Adventure Tours in the Canadian Rockies
At Rocky Mountain Adventure Tours, we offer a wide variety of experiences designed to immerse you in the stunning beauty and seasonal magic of the Canadian Rockies. Whether you join us in the warmth of summer or the wonder of winter, you’ll be guided by professionals who care deeply about your safety and enjoyment.
Day Hiking Tours
Multi-Day Summer Adventure Tours
Multi-Day Winter Adventure Tours
Our Commitment to Safety, Community, and the Environment
Your well-being is our top priority. We adhere strictly to the health and safety guidelines set by Alberta Health Services and the Public Health Agency of Canada. Our guides are trained in best practices and emergency protocols to ensure you feel secure and confident every step of the way.
We are fully licensed and hold operating permits for Banff, Jasper, Yoho, and Kootenay National Parks, as well as for select provincial parks in the Kananaskis region. We are also committed to responsible tourism practices that support local communities and protect the natural environment we are privileged to explore.
Meet the Owner
My name is Étienne Labelle. Originally from Québec’s Laurentian region, I moved to the Bow Valley in 2012 to pursue my passion for the outdoors—and it wasn’t long before hiking in the Canadian Rockies became my true calling. What began as a summer guiding job quickly evolved into a lifelong adventure: leading guests up mountain trails, through fragrant pine forests, and atop panoramic ridgelines that reveal the Rockies’ most breathtaking vistas.
Each season brings its own hiking magic here. In summer, we wander along turquoise alpine lakes and wildflower meadows; come fall, the ascents through golden larch groves are simply unforgettable. Winter hikes across snow‑packed valleys to frozen waterfalls invite a serene, otherworldly experience, while spring’s lengthening days coax vibrant life back into the high country.
Whether you’re seeking a gentle day hike to alpine lakes surrounded by rugged peaks or a multi‑day tour through the most stunning hikes in our National Parks, I’m committed to crafting the perfect journey for you. I can’t wait to share my favorite trails, insider knowledge of hidden lookouts, and deep love for these mountains with every guest who joins me.
I look forward to welcoming you to the Canadian Rockies and guiding you on an adventure you’ll remember long after your boots come off.
Warm regards,
Étienne Labelle
Owner & Lead Guide
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Meet the Owner
My name is Étienne Labelle. Originally from Québec’s Laurentian region, I moved to the Bow Valley in 2012 to pursue my passion for the outdoors. What started as a summer guiding job quickly turned into a lifelong calling. Being able to spend my days outside—hiking, exploring, and sharing this magical place with others—has truly been a dream come true.
What I love most about the Canadian Rockies is how each season transforms the landscape. From the deep blue alpine lakes of summer to golden larches in the fall, from frozen waterfalls in the heart of winter to spring days where you can cycle, ski, and hike all in one day—the beauty here is ever-changing and always inspiring.
I look forward to welcoming you to the Canadian Rockies and helping you discover the perfect adventure for your journey.
Warm regards,
Étienne Labelle
Owner & Lead Guide